INTERACTIVE GAME CHANGER

Government agency, Drug Free Sport
New Zealand is an independent Crown
entity responsible for implementing and applying the World anti-doping code in this country.

FOX has designed and developed a web app for DFSNZ that utilises a range of game mechanics to both deliver training and test users’ responses and comprehension of athlete drug education.

Faced with engaging a target demographic that is highly competitive, with a natural aversion to losing, and is not typically inspired by traditional education delivery methods, FOX employed game mechanics (scientifically proven to improve learning rates), mobile app delivery and leveraged off social media to ensure an optimum level of engagement amongst high-performance athletes.