The Lab is a dental laboratory that makes bespoke orthodontic appliances and dentures for the dental profession nationally as well as offering a retail service to the public.

Fox was commissioned to give The Lab brand a total digital makeover that involved translating its new brand values and the high-quality of its product and service offerings into online experiences.

It also involved channelling the different target market segments – dental professionals and the public – to different sites, different menus, content and calls to action.

The resulting solution has resulted in significant website traffic growth and outstanding conversion improvements.

The website has worked a treat so far.

Thanks again with the help I think my marketing will be safe in your hands.

John Preddy, Managing Director, The Lab