We think the web design and development process is as much about strategy and effective communication as it is about technology.We provide you with essential guidance at every step of the web project journey and our strategic advice and digital solutions are tailored to your unique business context. We view engagement with you as extremely important throughout the process. It doesn’t happen at any one stage but instead is continual. We help you recognise the current market needs, to anticipate the future, to develop strategic responses, to act on these and to evaluate your progress. Being a force on the web requires constant engagement and investment.
At the beginning we are looking to assess the project scope by working with you to understand your business case, develop potential use cases, define your goals, identify existing assets, establish budget and time limits, set key deliverables and target milestones and assign responsibilities.
Next we are developing strategies for achieving the project goals within the parameters established at the previous stage. We formulate a strategy for generating, managing, structuring and effectively communicating content. We wire frame the site architecture and test it with different user stories. We create a design brief for digital translation of your brand, choose the best fit Content Management System, finalise the development team make up, assign key tasks, and create a strategic plan for SEO and post deployment marketing.
At this stage the User Interface (UI) designs are drafted, reviewed and signed off. Site templates are developed, the Content Management System is integrated and customised and a test site is deployed. Initial content is uploaded and formatted and menu systems and permission systems and custom modules are set up. A test site is deployed and client access for review and feedback provided. Cases are made for modifications and the test site is reengineered accordingly. Integration of third party ware and/or data sources (streaming service, payment gateway, etc.) is completed. Across browser testing and debugging is finalised. Site is deployed. Initial Search Engine optimisation (SEO) is undertaken. Site launch marketing initiatives executed.
Evaluation helps refine your digital presence. It enables early identification of potential problem areas and/or areas for opportunity. It helps you to anticipate what’s next on the digital horizon and assess the implications for your business. It also helps to fight and the aging process and ensure as web browsers release new versions and mobile devices change UI demands, that you can keep pace.
Our team are highly skilled and have diverse skill sets and diverse areas of knowledge. Proactive and ongoing engagement with us ensures you get access to essential market intelligence and your digital presence remains a force to be reckoned with.
Auckland | Wellington | Christchurch
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